June 27, 2017
In
Marketing Research Solutions
Omnibus Study
An omnibus study is a public survey targeted at a large survey group representing the general population (which means it is highly accurate and extremely representative).
Omnibus studies typically contain many general questions and include several product categories. Yet, individual survey participants (i.e. clients) have the ability to include customized, proprietary questions too. The answers to these questions are not available to other survey participants.
