How customers see your product or company is fundamental to your success. Image studies are designed to help you understand perceptions of your product or brand and to help you make adjustments to your marketing program.Marketing questions?How do customers see our company compared to
Strategic positioning research is conducted to determine who the customers of your product/service are and what should be told about the product or service to get them to buy from you.Finding the right target and message to build your marketing plan can be crucial in
The brand name is one of the best assets of an established company. This type of study measures the value of a brand. Brand equity research can help you build your brand; or if it is already strong, it can tell how it can best
Segmentation studies determine similarities and differences among target groups and identify what motivates them to buy your brand. These segments are comprised of purchasers who are as similar as possible to each other, but also a different as possible from those in the other segments.
Mystery shopping or Mystery Consumer is a tool used to measure quality of retail service or gather specific information about products and services. Mystery shoppers posing as normal customers perform specific tasks - such as purchasing a product, asking questions, registering complaints or behaving in
An omnibus study is a public survey targeted at a large survey group representing the general population (which means it is highly accurate and extremely representative).Omnibus studies typically contain many general questions and include several product categories. Yet, individual survey participants (i.e. clients) have the
Product design and optimization helps determine the impact product attributes have on market share. Introducing too many product attributes or benefits may increase costs, while not having the right combination of attributes may result in lower sales.Through the use of conjoint and discrete choice analysis,
Pricing research is used to answer one simple question: are you charging the right price? Many companies do not charge the price where they maximize revenues or profits. Therefore, they leave money on the table or lose revenue at every transaction. Both errors are significant
Product testing minimizes the rate of product failures in the market place by determining whether you have the right product to satisfy potential customers. the rate of new product failure is alarming.With the help of product testing, your rate of failure can be lowered, therefore,
Promotion research identifies the optimal program elements to improve profit. There may be several ways to promote your product, but each may have a different effect on your bottom line.The challenge is to choose the combination of promotions that has the highest Return On Investment
