Mystery shopping or Mystery Consumer is a tool used to measure the quality of retail service or gather specific information about products and services.
Mystery shoppers posing as normal customers perform specific tasks – such as purchasing a product, asking questions, registering complaints or behaving in a certain way – and then provide detailed reports about their experiences.
Marketing questions for Mystery Shopping
- What is the attitude and behavior of the employees towards the customers?
- Do the employees respect the standards imposed by your brand?
- Do the employees follow the general behavior policy of your company?
- The general location/ services/ employees “looks” is at the highest level of demand from the quality and image standpoint of your company?
- What is the degree of professional knowledge among your employees?
