The brand name is one of the best assets of an established company. This type of study measures the value of a brand.
Brand equity research can help you build your brand; or if it is already strong, it can tell how it can best be used to increase profits or create new products through line extension opportunities.
Marketing questions for
Brand Loyalty/Equity
- How strong an asset is our brand?
- Can we use our brand to enter new product markets?
- Can our brand be used to introduce product extensions?
- Will our brand name attract customers in other markets?
