Product design and optimization helps determine the impact product attributes have on market share. Introducing too many product attributes or benefits may increase costs, while not having the right combination of attributes may result in lower sales.Through the use of conjoint and discrete choice analysis,
Pricing research is used to answer one simple question: are you charging the right price? Many companies do not charge the price where they maximize revenues or profits. Therefore, they leave money on the table or lose revenue at every transaction. Both errors are significant
Product testing minimizes the rate of product failures in the market place by determining whether you have the right product to satisfy potential customers. the rate of new product failure is alarming.With the help of product testing, your rate of failure can be lowered, therefore,
Promotion research identifies the optimal program elements to improve profit. There may be several ways to promote your product, but each may have a different effect on your bottom line.The challenge is to choose the combination of promotions that has the highest Return On Investment
The study is designed to measure the strengths and weaknesses of competitor brands, usage levels, market shares, and to help profile your and competitors customers.Attitude and usage studies help you fine tune your marketing plan.Marketing questions?What do people find is important when selecting your
Voice of the market is a fully customized research solution developed by Reveal Marketing Research to analyze the product-customers direct interaction, the visual factors and actions that stimulate consumer's decision in buying a certain product, all being placed in a competitive environment.The study aims to
